Claris Clusters Founders Cohort
What is Claris Clusters?
Claris Clusters is a structured, scalable way to build and manage law firm websites. It isn’t just another WordPress setup—it’s an organized framework designed to bring clarity and efficiency to law firm web presence. By structuring content around three core areas—Firm, Team, and Practice Areas—along with supporting elements like testimonials, case studies, and verdicts, Claris Clusters ensures that law firm websites are easy to manage, perform well in search, and adapt as the firm grows.
Built on WordPress + Avada, Claris Clusters provides law firms with the tools to maintain their sites without relying on outside developers for every change. And because it’s designed with future-proofing in mind, firms can transition to headless WordPress or other modern architectures when they’re ready, ensuring long-term flexibility.
Most importantly, Claris Clusters is free and open-source, built by Claris Law and designed to remain that way—ensuring that law firms always have access to a structured, scalable digital foundation without being locked into proprietary systems.
A New Era for Law Firms
Your firm’s digital presence is more than just a website—it’s the foundation of how you engage with clients, establish authority, and adapt to an ever-evolving legal landscape. But too many firms remain stuck, dependent on agencies that limit their flexibility and drain their budgets. It’s time for something different.
The Claris Clusters Founders Cohort isn’t just another website package. It’s a year-long journey designed for law firms that want to take control of their digital future—not just with a new website, but with the knowledge and internal expertise to manage, adapt, and grow their digital presence on their own terms.
This is for firms that don’t want to be trapped in outdated, rigid systems. It’s for those who see their online presence as an asset to be owned, cultivated, and continuously improved—not something handed off to agencies with little oversight or strategic alignment.
The Big Shift: From Outsourcing to Ownership
For years, law firms have followed the same playbook—hire a marketing agency, outsource everything, and hope for the best. But this model is broken. It leads to websites that are difficult to update, marketing strategies that feel disconnected from the firm’s actual work, and a total reliance on external vendors for even the simplest changes.
The Claris Clusters Founders Cohort flips that script. It’s about empowerment, flexibility, and control. It’s about bringing key digital functions in-house, making them part of the firm’s DNA, and ensuring that every marketing dollar spent is an investment in something sustainable.
Through this program, you’re not just getting a new website—you’re building an in-house team that can handle:
- Website management using WordPress, Avada, and Claris Clusters.
- Design and branding with tools like Canva and Figma.
- Content creation and SEO that aligns with your firm’s vision.
- A unified digital strategy that integrates your entire team, from attorneys to marketing staff.
This isn’t about replacing agencies entirely. It’s about making sure that when you do work with outside partners, you do so from a position of strength. You’ll know what you need, why you need it, and how to execute it effectively.
A Collaborative, Firm-Wide Approach
A law firm’s digital presence shouldn’t be confined to a single person or department. It should be a firm-wide initiative, something that involves and reflects the contributions of attorneys, staff, and leadership alike.
That’s why we encourage firms to dedicate at least three key participants to this program—current employees who will take on these roles as part-time responsibilities, at least initially. These roles may grow to full-time positions as the program proves its value, with new hires filling the gaps left by advancing employees over time.
🔹 The Digital Admin – The technical lead, managing the website’s structure, performance, and integrations. 🔹 The Design & Brand Specialist – The visual expert, ensuring brand consistency and maintaining a strong online identity. 🔹 The Content Lead – The storyteller, driving blog posts, case studies, firm updates, and other thought leadership pieces.
But it doesn’t stop there. Everyone in the firm can be involved—whether it’s writing about their practice area, sharing firm culture, or contributing to video content. The more participation, the more authentic and engaging the firm’s digital presence becomes.
What This Cohort Experience Feels Like
This isn’t a dry training course. It’s a hands-on, immersive experience where your firm will actively build, learn, and iterate over the course of a year.
- In the first three months, your new site goes live. We handle the heavy lifting, but your team is involved every step of the way.
- Over the next nine months, your team gains progressive mastery over web management, design, SEO, content marketing, and digital strategy.
- By the end of the year, your firm isn’t just self-sufficient—it’s positioned for long-term success, capable of scaling and adapting without outside dependence.
And along the way, we’ll be there to guide, support, and refine the process with you.
The Opportunity to Lead
We are opening up this Founders Cohort to five firms—firms that see the value in taking charge of their digital future and want to be part of shaping what Claris Clusters can become.
As a founding participant, you will:
- Get early access to Claris Clusters before its public launch.
- Influence the development of best practices and workflows.
- Become a model for other firms looking to make the same shift.
- Receive official recognition for your role in pioneering this transformation, along with our deepest thanks for contributing to the success of Claris Clusters and the broader law firm community.
This is a chance to not just build a better website, but to lead the way in how modern law firms approach digital strategy.
If this resonates with you, if you’re ready to invest in true digital independence, then we’d love to talk.
Reach out today to learn more and secure one of the five exclusive Founders Cohort spots.