Glossary

Catpillar (Category Page as Pillar Page)

Definition: A Catpillar is a customized WordPress category page that acts as a pillar page. Unlike traditional category pages, which only list posts, a Catpillar contains structured content, schema, and links to both posts and subcategories (sub-catpillars). The "category" slug is also removed from the URL, placing Catpillars in the same directory as their related posts for cleaner navigation.

Example: The Personal Injury Catpillar on a law firm’s website could provide detailed content about the practice area, while linking to sub-categories like Car Accidents and relevant attorney profiles and blog posts.

Custom Post Types (CPTs)

Definition: Custom Post Types (CPTs) in WordPress allow you to create specialized types of content beyond the standard posts and pages. These can include content like attorney profiles, practice areas, or case studies, giving more flexibility in how your content is structured and displayed.

Example: A law firm might use a custom post type for attorneys, allowing them to create detailed profiles for each lawyer with custom fields for experience, practice areas, and bio information.

Cascading Clusters

Definition: Cascading Clusters refer to the hierarchical structure within Claris Clusters, where subcategories and content flow from higher-level categories to more specific subcategories. This helps organize content into a clear hierarchy, making it easier to navigate.

Example: In the Practice Areas cluster, Personal Injury could cascade down to Car Accidents, then further into subcategories for specific types of car accidents, creating a clear and intuitive structure for users.

PubTech

Definition: PubTech refers to the suite of digital publishing technologies and platforms designed to optimize web performance, distribution, and multi-channel delivery of content. By providing streamlined workflows and user-friendly interfaces, PubTech solutions empower organizations to produce and share content efficiently while maintaining high technical standards and audience engagement.

Example: A law firm adopting a PubTech platform with a clean, organized backend and intuitive UI enables partners and staff to easily collaborate on articles, updates, and resources. The resulting steady flow of quality content can help grow an online following and positively impact the firm’s marketing efforts.

Shared Taxonomies

Definition: Taxonomies are ways to classify and group content. In Claris Clusters, shared taxonomies mean that categories and tags can be used across multiple content types (like posts, attorney profiles, and practice areas), allowing for flexible connections between different pieces of content.

Example: An attorney in the Team cluster could be assigned to the Personal Injury category in the Practice Areas cluster, showing that they specialize in that area, while still being primarily listed under the Team category.

URL Structure

Definition: URL structure refers to the way web addresses are formatted on a site. A clean URL structure makes it easier for users to understand and navigate a site, and it's beneficial for SEO. In Claris Clusters, category slugs are removed from URLs, keeping them short and intuitive.

Example: Instead of a URL like /category/personal-injury/, Claris Clusters would create a cleaner URL like /personal-injury/, making it simpler and more user-friendly.